Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

How can you improve email deliverability and engagement? Grow your subscriber list? Boost open rates? Here are my answers, based on 15+ years of industry experience.

A man who sent nearly one million spam text messages, targeting people facing financial hardship, has been fined £200,000.

In a nutshell, multitasking scatters attention; having a focused and reliable system restores it. When we clear the noise and ...

The use of artificial intelligence is leading to a flattening of our language that is evident in the emails we write and the texts we compose. Studies have already confirmed this. Robotic verbiage ...

The UK Information Commissioner’s Office (ICO) has levied a fine of £200,000 (US $260,000) against a sole trader who sent ...

A well-written invoice email is more than just a payment request. Done right, it can encourage prompt payment, reduce the ...

Repeat customers are the hidden gold of company revenue. Some companies ignore just how powerful a loyal customer base can be ...

Agents can now use Mavis to search for a customer and find important information, such as their cover entitlements, which can ...

Discover smart AI tools for small business owners that automate tasks, boost productivity, and help entrepreneurs grow ...

There’s an instructive legend about two wolves. In it, a grandparent tells his grandson each person has two wolves fighting inside them—a good wolf and a bad wolf. The grandson asks, “Which wolf wins?