What’s the point of a market research survey that could take weeks when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is ...

It turns out basic uses of AI, such as infrastructure and operations, could be the surest path to profitability.

Teradata reports business leaders are eager for AI in customer experience, but face data, governance, and skills challenges ...

New AI method simulates human shoppers with 90% accuracy, threatening to transform the $80 billion market research industry with synthetic consumer panels.

AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect — skewing research results, inflating ...

Guide The Enterprise Playbook for Scalable, Secure Multilingual Voice Support Serve 25+ languages, slash support costs and ditch the robotic voice Read now Guide AI for Marketing: a Practical Guide to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I’ve been working in market research for my entire career spanning a 30-year period, ...

Consumers' economic sentiment ticked lower in October amid renewed trade tensions and the extended government shutdown, according to a monthly survey from The Conference Board, a research group.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...