What’s the point of a market research survey that could take weeks when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Learn how to create an easy survey in minutes using Forms or Word and tips to keep your surveys valuable and engaging. While we tend to over-complicate SEO with constant algorithmic updates and best ...

Why Running Surveys Before Launching a Campaign Is a Strategic MustIn today’s fast-moving marketing landscape, starting off ...

At Rival, in every research-on-research study we run, we’ve started asking participants to tell us if the survey was fun – ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I’ve been working in market research for my entire career spanning a 30-year period, ...

New AI method simulates human shoppers with 90% accuracy, threatening to transform the $80 billion market research industry with synthetic consumer panels.