The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition.

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

According to Quantzig, the main reason for organizations to create a data-driven marketing strategy is all about driving smarter questions, which will elicit thoughtful answers using accessible data, ...

Making marketing analytics more approachable is a common challenge that many businesses face today. Lots of marketers talk about being data-driven, but the reality is that many are simply talking the ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Marketing analytics are responsible for influencing just over half (53% ...

Marketing analytics business Prophet builds digital clones that help companies show where they can get more bang for their ...

Groupe Analytics Director at Spark Foundry Australia. Marketing Insights & Analytics (I&A) teams have long been at the forefront of decision-making: translating d ...

Forbes contributors publish independent expert analyses and insights. April Rudin, The Rudin Group CEO, covers wealth management, wealthtech Even when wealth management could rely on in-person events, ...

Cloud segment to experience the fastest growth, owing to facilitate real business value to organizations through lower expected costs & an improved ability to focus on innovation and differentiation.” ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...