Small companies usually center their product development efforts on meeting the customer's needs. Thus, it stands to reason that a company's marketing strategies should also be customer-driven.

According to Quantzig, the main reason for organizations to create a data-driven marketing strategy is all about driving smarter questions, which will elicit thoughtful answers using accessible data, ...

Forbes contributors publish independent expert analyses and insights. I cover major developments in the retail industry. 2024 is shaping up to be a year of innovation for marketing activity in the CPG ...

With ever-changing technologies, marketing strategies are taking a drastic turn day by day. In today’s competitive startup ecosystem, marketers must adapt themselves to all these changes. By not being ...

It takes a lot of time and effort to develop and maintain a marketing campaign that resonates with your intended audience. As a strategic thinker, however, the development of a marketing campaign ...