Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.
An award-winning New York-based designer known for her sculptural dresses, Melitta Baumeister is taking on sport in ...
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Can NIKE's Athlete-Led Storytelling Strategy Win Back Market Share?
NIKE Inc.’s NKE renewed focus on athlete-led storytelling reflects its effort to re-anchor the brand in authenticity and ...
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