Nike dropped three "Eliud Kipchoge" colorways of its most popular running shoes for the 2025 New York City Marathon.

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

Tennessee Collegiate Academy is a new Memphis-based prep basketball program joining the premier Nike EYBL Scholastic league ... Wendell Shepherd Jr. is The Commercial Appeal's high school sports beat ...

An award-winning New York-based designer known for her sculptural dresses, Melitta Baumeister is taking on sport in ...

NIKE Inc.’s NKE renewed focus on athlete-led storytelling reflects its effort to re-anchor the brand in authenticity and ...

Kelvin Perkins powers Southwind football, capturing TSSAA region title for first time in 6A Tennessee Collegiate Academy set ...

Nike baseball commercial features an organist who is very familiar to Mariners fans originally appeared on The Sporting News.

The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...

DANVILLE — Even with the many complex things in football, it all comes down to the fundamentals. The Danville High football team is still in the process of that and want to improve in the last three ...

Buyers say these futuristic Nike Air Max shoes are “incredibly comfortable,” and right now you can score a pair for 41% off at JD Sports. Athlon Sports aims to feature only the best products and ...

Half a million dollars’ worth of stolen Nike products have been found at a Los Angeles location, leading to the arrest of a well-known business owner. The LAPD released a statement on Sunday revealing ...