Whether you’re aiming to boost sales, schedule more appointments, or gain referrals, success begins with connecting your message to the right audience. Our Online Display Everywhere bundle ensures ...

In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights. Otilia Otlacan: Your company, Buysight (www.buysight.com ...

Marketing Sherpa, in it's inaugural Online Advertising Handbook with 2008 Benchmarks, using both primary and secondary research, reports that less than half of advertisers use online display ads for ...

With its reverse auction marketplace for radio advertising inventory, Bid4Spots.com has attracted some 3,200 radio stations -- or about 23% of the 14,000 total in the U.S. -- and more than 6,000 ...

Online advertising was a hard sell from the beginning. Advertisers, like anybody who spends money on anything, like to have something they can hold in their hands. Of course advertising has always ...

We study an online display advertising planning problem in which advertisers' demands for ad exposures (impressions) of various types compete for slices of shared resources, and advertisers prefer to ...

Until now, B2B marketers have been surprisingly unimaginative when it comes to online advertising. Despite the fact that as much as 93 per cent of the B2B community actively uses the Internet for ...

Finding the right balance between online and offline marketing campaigns can be challenging, but the effort is undoubtedly worthwhile. Integrating online and offline strategies uses insights to build ...

The Competition Commission of India (CCI) has ordered an investigation into the alleged breach of antitrust rules by Google in the online display advertising services market through Google AdTech ...

Britain's antitrust watchdog on Friday labeled Google a "strategic" player in the online search advertising market, paving ...