From Donald Trump's "You're fired" catchphrase to the sound of an engine, some unusual trademark applications have been made ...

Consumer brands are adjusting to a two-tiered economy as the new normal. Yet there are signs that even high-income customers are under pressure.

McDonald's CEO Chris Kempczinski has revealed how often he eats at the fast food chain, and many people have been left ...

Over the last decade, skulls and skeletons appeared in nearly one of every 200 new U.S. logos.

If you want to make your Crispy Chicken Wrap lunch more of a meal, Long John Silver's also recently introduced a new side: ...

If your favorite burger, taco, or slice suddenly tastes off, your taste buds are not lying. Fast-food chains tweak their recipes more often than they admit by swapping oils, sauces, or even core ...

From Italian beef sandwiches at Portillo's to Cincinnati-style chili at Skyline, these regional fast-food chains should be on ...

Fast food fans are a passionate bunch and won't hesitate to call out anything that falls short of expectations, as proven by ...

There was a time when brand mascots weren’t just logos or cartoon characters — they were part of everyday life. Some became ...

Red Bull Racing has announced its newest partnership with a brand that is familiar to consumers around the world and not a ...