Mondelez International plans to cut marketing costs through the use of a new AI tool

Mondelez International ( NASDAQ: MDLZ) is lined up to report its third-quarter earnings report on October 28. The company is ...
Campaign Brief Asia

Kantar report warns: Obsession with short-term marketing is killing long-term brand growth

A new report from Kantar and StackAdapt is sending a wake-up call to marketers across the Asia-Pacific: the relentless focus ...

Oreo-maker Mondelez to use new generative AI tool to slash marketing costs

Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a ...
TipRanks on MSN

Mondelez uses new AI tool to cut marketing costs by 30%-50%, Reuters says

Mondelez (MDLZ) is using a new AI tool to slash costs for producing marketing content by 30%-50%, Jessica DiNapoli of Reuters reports, citing a ...
Bloomberg L.P.

Snap Shares Decline as Advertising Glitch Crimps Quarterly Sales

Snap Inc. shares tumbled in late trading after the owner of the Snapchat photo-sharing app acknowledged a slowdown in advertising revenue growth, due in part to a technical issue with its ad-buying ...
Forbes

Trump Signs Order Targeting Drug Ads On TV—But Stops Short Of Ban RFK Jr. Proposed

President Donald Trump signed an order Tuesday aimed at tightening restrictions on direct-to-consumer drug advertising, expanding his administration’s scrutiny against big pharmaceutical companies and ...

Study shows ads for prescription smoking cessation drugs help reduce smoking rates, but OTC ads fall short

A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription ...
Reuters

Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks

Companies using risky ads amid rollbacks of diversity programs Ads criticized for promoting white-centric ideals, controversial endorsers Experts warn that risky ads may harm brand reputation ...