More than a decade ago I was in a leadership workshop with about a dozen deans and a few department chairs when one of them raised the subject of strategic planning. Fairly new to administration at ...

As the popular saying goes: A goal without a plan is just a wish. This applies to a corporate strategy. It can look great in a proverbial template, but it falls flat if there is no documented action ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

When creating a business plan, many marketers miss the opportunity to clearly define their strategy. A well-defined strategy is vital for a team to understand what needs to be done and which areas ...

Note: This article is the second in a series about how firms can successfully reassess and reimagine their business models. Read the first article here. Failure to plan is planning for failure. That ...

The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Crafting a press release is only the first step. To maximize visibility and results, you need a press release distribution strategy that is intentional, timely, and measurable. That’s where Business ...

8 Go to Market Strategy Templates for a Successful Launch Your email has been sent Download the best free go to market strategy templates for monday.com, ClickUp ...

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. But it doesn’t have to be. Fortunately, you don’t have ...