The beach at Lake Lure is one of the few mountain beaches you’ll find, offering sandy shores and swimming in the shadow of Rumbling Bald Mountain. What gives Lake Lure its Hallmark movie quality is ...

Asheville’s tourism sector is slowly finding its footing after Tropical Storm Helene, with hotels bouncing back faster than vacation rentals and local businesses still grappling with staffing ...

At No. 10 on KAYAK's list of cheapest domestic travel options, Asheville boasts some of the most affordable flights in the ...

Cashiers (pronounced CASH-ers, not like the folks who ring up your groceries) sits on a plateau surrounded by some of the most gorgeous mountains in North Carolina. This high-altitude haven offers a ...

An updated list of places to dine on Thanksgiving Day, as well as where to buy premade dishes and farm fresh turkey and ham.

Asheville is seeing an uptick in business since the start of leaf peeping season, ABC affiliate WLOS reported.

The “most beautiful” public garden in North Carolina can be found in Asheville, according to popular home improvement network ...

With the holiday season quickly approaching, western North Carolina businesses are prepping for the start of their busy ...

Western Northern Carolina's highest elevation are past peak, but fall color is moving down the slopes. Where can leaf peepers ...

A disaster response professional with experience in other hurricanes has been tapped to help guide Buncombe County's ...

It’s peak tourism season here in western North Carolina, and Explore Asheville says tourism over the last few weeks is the ...

White Horse Stepstone (dba White Horse Black Mountain) has been awarded $736,537 from the Buncombe County Tourism Development Authority’s Tourism Product Development Fund (TPDF) to expand the ...