Today on Variant, we give you an overview of Marvel's WHAT IF comic series, issue 3, to find out what it would have looked ...

Marvel Comics What If... comic book series was always a popular look at alternate Earths, and these are its scariest stories.

In a landscape now dominated by a tightly controlled canon, the spirit of Infinities—that willingness to playfully and dramatically diverge from the familiar—feels sorely missed. The time is ripe for ...

Marvel’s What If…? comics twist the stories of its heroes and villains outside official continuity, providing the opportunity to kill off characters and imagine particularly wacky or bleak versions of ...

What if the synopsis for the Smallville television series ended up on the desk of the Marvel comics editor-in-chief? What if Marvel sat around and decided, with this budget, which hero would replace ...

Physical media as a whole is fading away to be overtaken by digital versions that offer more convenience and easier access. A minority (albeit a growing one) of people are pining for CDs, DVDs, paper ...