Interest in women’s sports is growing. Here’s how some women-owned companies are responding

Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs. Athlete involvement in the creation of products helps, too. It’s really what ...

How Women’s Sports Are Rewriting History And Building Profitable Leagues

Female athletes are launching leagues and platforms that center their voices, shifting the economic power dynamic in sports.