Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud ...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, ...

WPP has downgraded its growth guidance for 2025 to a decline of between 5.5% and 6%, with chief executive Cindy Rose ...

That pipeline, in turn, should translate to revenue and margin, be it closed-won deals, healthy unit economics, and payback ...

Jaro Education, a publicly listed edtech companies, has released its latest ad film featuring National Award-winning actor Vikrant Massey. The film captures the essence of ambition, perseverance, and ...

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When a Marriott ballroom in Tokyo turned into a ‘mini Super Bowl’ for Enhypen fans, it was long-term brand play. Marriott’s ...

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and ...

The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into ...

Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.

Kedarswamy Ravangave, head of marketing for consumer and commercial banking at Kotak Mahindra Bank, is not the stereotypical ...

Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, ...