South Yorkshire Police said Peter Smith suffered serious injuries in the crash and was pronounced dead at the scene.
Bookies have slashed the odds on Jeremy Clarkson, the former Top Gear presenter whose Diddly Squat Farm and Farmer's Dog pub are in the Cotswolds.
Two lanes remain closed on the M4 eastbound between Junction 5 and Junction 4B following a traffic collision - Incident is expected to clear after 2pm ...
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