Russell Glass is CEO of Bizo, a business-to-business ad network. AdExchanger.com: Judging from your June release, Bizo business appears to have momentum. Has B2B been slowed in the recession or never ...

Digital marketing company, Business-to-Business Network (BBN) has announced the launch of its UK B2B ad network. The ad network is comprised of BBN and six UK publishers including Haymarket and Reed ...

According to WARC Media’s Platform Insights, LinkedIn’s ad revenue is set to reach $11.3bn by 2027, led by business, tech, ...

The mass of online content being created every day is rapidly changing the nature of online advertising and the need for ad network optimisation. This white paper looks what it means for marketers. By ...

Instacart is scaling the reach of its retail media technology, Carrot Ads, to give advertisers access to the multibillion-dollar foodservice industry through a new partnership with the B2B ecommerce ...

When designing your martech stack, the decision to rely on comprehensive off-the-shelf tools or build your own custom configuration is neither simple nor obvious. The optimal approach may vary even ...

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners ...

Ad fraud isn’t only a problem for consumer marketers. It’s increasingly infiltrating B2B—primarily through fake leads. With high demand for qualified prospects and lead generation a top mandate for ...

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. As retailers enter 2025, they face a critical reality: simply having ...