Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium ...

While branding LinkedIn obsesses over AI, the silent erosion of product value is doing real damage to consumer trust.

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...

Interparfums, Inc. (NASDAQ: IPAR) is included among the 15 Dividend Growth Stocks with the Highest Growth Rates.

Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...

Kaiser Permanente finished No. 1, but Toyota was the only the parent company with two brands on the list (Toyota and Lexus).

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

Smart agencies dig deep into what drives a new client’s business to find hidden priorities, potential communication gaps, ...

Japan's ANA Holdings will shutter its medium-haul low-cost brand AirJapan from end-March 2026, barely two years after it ...