Successful business leaders have a well-thought out and well-researched business plan because they want to make decisions based on facts. Every business decision has an element of risk involved; thus, ...

Business research reduces uncertainty and improves decision-making outcomes. It is indispensable in numerous strategic decision-making situations, such as defining current competitive challenges, ...

Each day, in thousands of academic papers, breakthroughs are announced across the fields of science and technology. While the ...

Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in ...

Dialogue AI launched on Friday with $6 million in seed funding and an aim to democratize market research.

Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

Leeds’ award-winning faculty are committed to driving impact, inspiring innovation and educating the next generation of business leaders. Leeds' world-class scholars are dedicated to teaching and ...