Listeners love longer programming blocks, and they notice fewer commercials, shorter breaks and more music. Radio need not be all :60s. Thus says Clear Channel, summarizing one of the studies it ...

Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

NEW YORK – Some of the most creative thinking in television these days has nothing to do with comedy or drama. It’s about the commercials. Fueled by a growing sense of desperation, networks are ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world overwhelmed by constant distraction, simply buying media space doesn’t ensure a ...

Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

Dr. Rachana Chowdhary, Creative Entrepreneur and Founder of MediaValueWorks, expresses heartfelt gratitude and remembrance ...

When the novel coronavirus crisis hit the U.S., 72andSunny, one of Los Angeles’ largest creative advertising agencies, was ready. The Playa Vista firm, which has an office in Singapore, had already ...

Prominent personalities in the film and advertising industries paid tribute to Piyush Pandey, a renowned ad-filmmaker and ...