Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

The AI search engines also arguably have an advantage in being able to weave pre-trained “internal knowledge” in with data ...

Google has an incentive to encourage users to click its sponsored ads – but this should not be to the detriment of user experience. This aspect of Search seems to have gone awry in recent years, with ...

ChatGPT’s shopping traffic is growing fast, but a new study says it won’t catch Google Search in conversions or revenue anytime soon.

Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...

Today’s question centers on the differences in Google Analytics 4 and Google Search Console measurement: “I’m reaching out for help with a puzzling issue in Google Analytics 4 (GA4). We’ve experienced ...

Back in August 2024, some site owners started to notice that a parameter called srsltid= being appended to their organic listings. The srsltid= parameter is nothing new. Barry Schwartz reported it ...

The first week of January, we reported on an interesting local update we named the January 2025 local search update. Well, this might be more of a diversity update, where Google removes the URL for ...