Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

The AI search engines also arguably have an advantage in being able to weave pre-trained “internal knowledge” in with data ...

Kayak CEO Steve Hafner said Googles's LLM initiatives have essentially forced Kayak to spend more on paid ads to get ...

Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...

With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...

Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...

What we’re seeing is a fundamental shift, brands need to proactively use AI-driven content London, 28 October 2025 – The rapid rise of generative AI assistants such as ChatGPT, Claude and Gemini is ...

Alphabet reports record $102.3B revenue in Q3 2025 as Google’s AI and Cloud units drive a 33% profit surge and massive CapEx ...

A new academic study comparing traditional web search results with those generated by AI-driven systems has found that generative AI tools frequently rely on less popular ...

Last week, I read a LinkedIn post that made me bristle.A SaaS company was celebrating what they called a “growth hack”: ...