Before investing a lot of time and money into a business, it is important to evaluate it thoroughly. The primary goal is to make informed decisions about whether to proceed, modify, or discard a ...

Nicole Fallon-Peek is a freelance journalist who has covered small business, careers and finance for 15 years. She is a small business owner and former managing editor of Business News Daily. Her work ...

How do firms decide if a new product idea is worth pursuing? Well there are a number of ways to decide, but a simple ...

Two mistakes can doom any new business — and many people make them, says Julia Austin. The first mistake: not doing enough research to make sure there's a viable market for whatever you want to sell, ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Kathleen Elkins Every time Kathleen publishes a story, you’ll get an alert straight to your ...