A few years back, artificial intelligence was just a buzzword for tech geeks. But fast-forward to today, and it has become a hot topic for just about everyone—thanks in large part to ChatGPT. So, what ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

How can you improve email deliverability and engagement? Grow your subscriber list? Boost open rates? Here are my answers, based on 15+ years of industry experience.

In a nutshell, multitasking scatters attention; having a focused and reliable system restores it. When we clear the noise and ...

The UK Information Commissioner’s Office (ICO) has levied a fine of £200,000 (US $260,000) against a sole trader who sent ...

The use of artificial intelligence is leading to a flattening of our language that is evident in the emails we write and the texts we compose. Studies have already confirmed this. Robotic verbiage ...

Repeat customers are the hidden gold of company revenue. Some companies ignore just how powerful a loyal customer base can be ...

A well-written invoice email is more than just a payment request. Done right, it can encourage prompt payment, reduce the ...

Agents can now use Mavis to search for a customer and find important information, such as their cover entitlements, which can ...

Discover smart AI tools for small business owners that automate tasks, boost productivity, and help entrepreneurs grow ...

Perhaps it's the focus on empathy and connecting with our subscribers on a human level. Or all of the emphasis on writing in plain English—using colloquialisms, sentence fragments, emojis, and even ...