Franchise Now recently featured Mosquito Shield in a powerful episode of Franchise Marketing Radio, offering an inside look at a brand that has quietly built one of the most durable and innovative ...

The mortgage business operates on trust and relationships, but in today’s market, referrals and word of mouth alone are insufficient to maintain a strong pipeline. With digital-first lenders competing ...

Dearborn — When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the ...

Abstract: With the help of a large amount of user data, enterprises can gain more specific and personalized insights and develop more accurate marketing strategies. Big data algorithms bring new ...

When skin care brand Peach & Lily was crafting a social media campaign to launch its latest product, the team wanted the results to speak for themselves. Breaking from convention, the marketer avoided ...

Once an arena ruled by multinational giants, marketing has become the playing field of startups, as they unbox unique ideas and unfold unmatched campaigns Whether it’s an early stage fintech startup ...

This scattershot approach yields erratic results and leaves you unsure whether your efforts—or dollars—are actually moving the needle. The solution? Establish a straightforward system to track, ...

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

NEW YORK--(BUSINESS WIRE)--Peloton Interactive, Inc. (NASDAQ: PTON) has appointed Megan Imbres to its leadership team as Chief Marketing Officer. The company has also created a Chief Technology ...

Jim Beam is looking to tap into the affordable luxury market as consumers continue to face economic strain and uncertainty. To do so, the Suntory brand is building off of its 2024 marketing strategy ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Jason Momoa plays a big role in the Minecraft Movie, as the actor also has an executive producer ...