Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

Mission statements and the things a company stands for are closely integrated -- at least they should be if the organization is well-led and strategic planning processes have been used. A mission ...

A mission statement serves as a clear and concise articulation of the company’s aspirations and the facets that differentiate it from competitors. It is a declaration that answers the fundamental ...

After several sessions of wrangling and wordsmithing, your company’s mission statement is ready to roll. There’s just one thing: it’s not inspiring. Many mission statements fail to “stick”; they are ...

Successful businesses do not assume that things will work themselves out over time. Instead, business owners and management work to develop a set of long-term goals for where they want their ...

PETOSKEY — The Crooked Tree Arts Center recently unveiled a new strategic vision and mission statement for the local arts organization. According to a press release, the announcement marks a ...

Opinions expressed by Entrepreneur contributors are their own. The famous words of hotelier Cesar Ritz, “the customer is never wrong,” are as true today as they were over 100 years ago. Although the ...

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MOUNT VERNON — Members of the Mount Vernon School Board went over during a workshop Wednesday what they would like to see included in the mission statement of the school district’s update to its ...

Two universities in the UNC System received approval last week to change their mission statements to remove references to diversity. The move comes after the system Board of Governors in May repealed ...