Nike unveils Project Amplify, revolutionary motorized shoes developed with Dephy that add powered assistance to every step ...

Nike’s shift from ‘Just Do It’ to ‘Why Do It?’ reflects America’s cultural embrace of hesitation over action, marking a ...

Tennessee Collegiate Academy is a new Memphis-based prep basketball program joining the premier Nike EYBL Scholastic league .

NIKE Inc.’s NKE renewed focus on athlete-led storytelling reflects its effort to re-anchor the brand in authenticity and ...

The beloved skate label linked up with the Swoosh for a Y2K-inspired collection—and a vibrant new community space in South ...

Check out the all new PLAY hub with puzzles ... first high school season with Nike EYBL Scholastic basketball How freshman QB Nate Brick, Will J. Mason have breathed life into CBHS late in TSSAA ...

The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...

The company unveiled a thermal regulation jacket, a soccer jersey with more airflow, neuroscience-based shoes and sneakers ...

Five months after unveiling a new pair of signature Saquon Barkley cleats, Nike leaned on the reigning and defending NFL ...

North America accounts for most of the revenue difference between the rivals, and Adidas CEO Bjørn Gulden is pushing the ...

Jimmy Kimmel said President Donald Trump and his family are “cashing in bigly” by hawking everything from cryptocurrency to tacky merch. The late night host showed a recent commercial in which Trump, ...