Nike dropped three "Eliud Kipchoge" colorways of its most popular running shoes for the 2025 New York City Marathon.

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

Tennessee Collegiate Academy is a new Memphis-based prep basketball program joining the premier Nike EYBL Scholastic league .

An award-winning New York-based designer known for her sculptural dresses, Melitta Baumeister is taking on sport in ...

One of the area’s most inspiring young athletes has earned the opportunity of a lifetime. (PHOTO: Logan Knowles Instagram) ...

NIKE Inc.’s NKE renewed focus on athlete-led storytelling reflects its effort to re-anchor the brand in authenticity and ...

Kelvin Perkins powers Southwind football, capturing TSSAA region title for first time in 6A Tennessee Collegiate Academy set ...

Nike baseball commercial features an organist who is very familiar to Mariners fans originally appeared on The Sporting News.

The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...

Memphis football had a free play because of an offsides penalty, so quarterback Brendon Lewis lofted a pass toward the corner of the end zone. Cortez Braham was there, battling a Tulsa cornerback for ...

DANVILLE — Danville's Anna Houpt is now ready to pack up for another state run. The senior went through three matches on Friday to make the semifinals of an IHSAA sectional at the Danville Tennis Club ...