Pidilite Industries anticipates a double-digit volume growth in the second half of the fiscal year, driven by product innovation and marketing. The company reports a 9.8% rise in net sales for the ...

Oregon's Supreme Court revisited a law meant to keep vapes from marketing to children, and it later ruled that vape sellers can use flashy packaging.

Puma's share price has halved since the start of this year as it loses ground to rivals in an increasingly competitive ...

Landing in front of your customers isn't a straightforward task. These strategies will help improve your brand's product ...

Influencer product seeding – also known as influencer gifting – is the strategy of sending free products to content creators ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...