Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

Toy giant Mattel is making a significant power play, shifting its strategy from simply licensing its iconic brands to becoming a full-fledged game developer and publisher. This new era is being kicked ...

Mattel's move comes during Childhood Cancer Awareness Month. Tens of thousands of children will get to see a part of themselves reflected in new Barbie and Ken dolls. Mattel announced Wednesday that ...

Is Mattel endangering your kid’s development by shoving AI into its toys? The multi-billion dollar toymaker, best known for its brands Barbie and Hot Wheels, announced that it had signed a deal to ...

Hey kids! Ready to evoke the rich tapestry of the human experience with your favorite toys by harnessing the power of artificial intelligence? Mattel, the maker of Barbie dolls and Hot Wheels cars, ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children. It ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology ...

Not the Children: Life in plastic may be fantastic, but a touch of AI and chatbots can make even a child's toy better in today's market. Mattel seems convinced it can bring language models to a wider ...

Mattel and OpenAI have announced a collaboration to integrate advanced AI into Mattel’s iconic toy brands The partnership aims to create innovative, AI-powered products and experiences for children ...

Mattel’s brand portfolio includes Barbie, Polly Pocket and Hot Wheels. GABRIEL BOUYS/AFP via Getty Images Astronaut Barbie, Tennis Player Barbie, Presidential Candidate Barbie—you name it. Over the ...

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday. Mattel billed the ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and OpenAI ...