With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions ...

NBCUniversal is introducing a new currency for TV advertising designed to better take into account time-shifted viewing.

The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences.

Alphabet reported total revenue of $102.35 billion, up 16 percent year over year, and earnings per share of $2.87, with both ...

CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and ...

With an increasing number of individuals seeking to quit smoking regular cigarettes, the popularity of tobacco-free nicotine alternatives is on the rise. Television commercials play a crucial role in ...

Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 ...

It’s that time of year again. With the nation split between already putting their Christmas trees up to cheer up the year that has been 2020, and not wanting to hear a whisper from Mariah Carey until ...

A Reform UK MP has been condemned after she claimed there are not enough white people in TV adverts. Sarah Pochin said it ...