With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions ...
NBCUniversal is introducing a new currency for TV advertising designed to better take into account time-shifted viewing.
Sarah Pochin’s remarks have received cross-party condemnation. Labour Health Secretary Wes Streeting, Conservative shadow ...
The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences.
Reform MP Sarah Pochin’s controversial comments on black and Asian actors in adverts expose a real divide on race and representation ...
Alphabet reported total revenue of $102.35 billion, up 16 percent year over year, and earnings per share of $2.87, with both ...
With an increasing number of individuals seeking to quit smoking regular cigarettes, the popularity of tobacco-free nicotine alternatives is on the rise. Television commercials play a crucial role in ...
The feel-good advert sees the BFG team up with a new Sainsbury’s colleague, Annie, to replenish festive food with the new ...
It’s that time of year again. With the nation split between already putting their Christmas trees up to cheer up the year that has been 2020, and not wanting to hear a whisper from Mariah Carey until ...
A Reform UK MP has been condemned after she claimed there are not enough white people in TV adverts. Sarah Pochin said it ...