IKEA Al-Futtaim has launched a clever and relatable Out-of-Home (OOH) campaign across the MENA region, including a ...

The UAE fitness chain GymNation literally puts muscle into its outdoor advertising with a one-tonne stunt promoting a new Strongman fitness class.

This Karnataka Rajyotsava, Continental Malgudi took its celebration beyond cafés and kitchens—right onto Bengaluru’s streets.

These new premises in each city include advanced experience centres designed to showcase the company’s latest AV technologies ...

The installation features a gigantic, melting cheeseburger where the bright yellow cheese has dripped down and formed the ...

Part of the brand’s ongoing “#SocialOffSocials” initiative, the campaign aims to inspire genuine human interaction in an ...

The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.

MOMS, the outdoor specialist unit of Madison World, in collaboration with Shaadi.com, executed a culturally rooted OOH ...

Godrej Properties, one of India’s leading real estate developers, has set a new benchmark in luxury marketing with a dynamic ...

Founder & CMO of CARS24, breaks down how the brand’s AI-powered OOH experiment blended engineering precision with civic ...

Challenging big-budget beer advertising, Brewlander's OOH takeover features AI prompts printed directly on the ads, asking ...

The analysis, covering media spending from January 1, 2024 to March 31, 2025, found that OOH achieved an mROI of $7.58, ...