Adtech - The Drum
Oct 15, 2025 · The rise of digital marketing means brands are using innovative tools and software, AdTech, to target, deliver and measure their digital advertising campaigns.
Google adtech monopoly ruling explained: 10 things you need to …
Apr 17, 2025 · The trial made clear that most publishers and advertisers can’t avoid Google, especially given the complexity and cost of building in-house ad tech alternatives.
What we know about Google’s upcoming adtech antitrust trial – …
Sep 5, 2024 · Such an outcome would have far-reaching consequences, not just for Google but for the entire ad industry, potentially boosting competition and altering the future of big tech’s …
‘A turning point for adtech’: Index Exchange CEO on why ... - The …
Apr 17, 2025 · The DOJ is now seeking structural remedies, which could include breaking up Google’s ad tech business. “This sets a precedent,” says Casale. “It’s the beginning of real …
DOJ case looks strong as Google’s adtech antitrust trial enters next ...
Sep 18, 2024 · The tech titan is battling the US Department of Justice (DOJ) over allegations that it operated a monopoly in the adtech market, wielding control over key components of the …
Google’s adtech empire under fire as industry leaders ... - The Drum
Apr 18, 2025 · Which Google ad tech assets does the DOJ want divested? How can the ad tech industry rebuild consumer trust now? What is the real value for money in programmatic …
Looking at the impact of AI on the ad tech industry
May 14, 2024 · The rise of artificial intelligence (AI) has rapidly transformed many industries. Its impact on the ad tech space has been profound, changing how quickly, accurately, and …
Why everyone in adtech is suddenly talking about creative again
Apr 30, 2025 · That’s why the company is investing in AI for creative analytics too – identifying the moments within an ad that drive impact and optimizing accordingly. “Tech and creativity are …
The 4 biggest barriers facing sustainable adtech ahead of COP 28
Nov 30, 2023 · Marion Cardona, chief operating officer and co-founder of IMPACT+, shares the biggest challenges facing a sustainable ad ecosystem ahead of COP 28.
Why multi-market programmatic DOOH is taking off - The Drum
Mar 3, 2025 · Tap into your ad tech provider’s insights, like which brands or advertisements see the most success in the region and why, and use them to optimize your campaign’s outcome.