Top Reasons You Need A Social Media Policy - drivingsales.com
Whereas, in other business models there is a 1099 contractor who pays for their own advertising costs (including steep membership and marketing costs) for using the brand's image and …
What does BDC stand for and how can it help you?
A BDC is a business development center, an auto dealership department devoted solely to making outbound calls and taking inbound ones. Chances are you’ve heard the term …
Top 5 Reasons You’re Wasting Internet Leads - DrivingSales
Business Development & Account Manager For years, Carlos helped Cummins dealers in North America tackle their biggest challenges. His projects included improving customer loyalty, …
Top Reasons Your Auto Emails Are Failing - DrivingSales
Think about this for a moment. You spend all of this money to acquire the customer through AdWords, PPC, Social Media, OEM Marketing, Retargeting, etc. All for the customer to finally …
5 Ways to Run a Successful X-Change Program - drivingsales.com
It is no secret that your service customers are valuable! And while there is a lot of debate on what the best practices are for “X-Change” programs are - here are some best practices for running …
Colin Thomas Blog | DrivingSales
If your Business Development Center new hires are thrown on the phones on day one, or even on day two, you are not setting your dealership up for success and you will continue to burn …
Carlos Sousa Blog | DrivingSales
Business Development & Account Manager For years, Carlos helped Cummins dealers in North America tackle their biggest challenges. His projects included improving customer loyalty, …
Top Six Best Practices for Running A Successful Exchange Program
Ones that will encourage the service advisors to assist with the growth and development of without fighting back! 1. The Service Advisor should be a part of the “X-Change” program. …
Is Your Service Landing Page Up to Date? - DrivingSales
Fixed-ops is the dealer's bread and butter when it comes to the bottom line. Your dealer's service landing page mustn't offer just relevant content but strong call to actions. Several dealers do …
How to Develop Sales Talent by Jennifer Livingston | DrivingSales
How to Develop Your Sales Team Determine what your sales program and sales people need. This starts with building a persona of the ideal sales representative. Create a list of the key …